The No Surprise Approach to Label Designs


As brands evolve and the marketplace changes, wineries are tasked with developing new designs and re-branding. Creating a new look may seem like a challenge, but incorporating label proofing during design development can make the process easier. Label proofing allows you to view your graphics before you commit to the full production run – allowing you to take the surprise and stress out of designing. Multi-Color offers multiple options for trial printing your graphics, including: a printed production proof, Stella directional proof, and full run proof.

Printed Production Proof

A printed production proof is created using a HP Indigo Digital printing press. Your label design is printed on the actual stock you’ve selected for your order, so you can see what the colors will look like on that paper. Production proofs are 12” x 17”, enabling you to include multiple items and show variations of color on the same press proof. After production proofs are printed, they are varnished and mailed to the requested recipients. This is an especially useful tool if you have a team of people in different locations working on the same project.

Note: production proofs do not show embellishments (i.e. foil, emboss, high build, etc.).


Stella (directional label proofing) is a great tool if you are trialing different embellishment options to enhance the look of your label. Stella proofs can be printed on a wide variety of label materials, including paper, film and wood substrates. The high-quality proofs can incorporate decorative foils, embossing and debossing, as well as simulated textures. Additionally, no tooling or dies have to be purchased to create the embellished elements. Therefore, you don’t have to invest in tools before deciding on the best design for your brand.

Full Run Proof

If the first two options don’t set your mind at ease, we can print a full run proof of your label on press using the actual tools that will be used for the final production run. A full run proof would show all embellishments and match your finishing specs (so you can test on a bottling line, if desired). A full run proof is a good fit for high-volume, high-profile labels where all guesswork needs to be eliminated.

Note: This option requires you to purchase the tooling needed to create embellishments. If you are still deciding what you want foiled or embossed, then a Stella directional proof would be ideal instead of a full run proof.

To learn more about label proofing, costs, and timelines, contact a representative today!