5 Ways to Optimize Label Value
Wine labels don’t have to be expensive to be impactful. Use creativity and ingenuity to find ways to get the look you want at the price you need. It’s a shift in mindset from “We can’t afford it” to “How can we make this happen?”
Here are 5 tips to keep costs down without sacrificing aesthetics:
1. Think ahead to future vintages. Try to keep foil, embossing and gloss off your vintage and alcohol, or other elements that will change each year. For example, if you have gold foil elements on your label and want your vintage in gold, consider printing it in metallic ink instead. That way you avoid buying emboss and foil dies year after year.
2. Keep embellishments common from one varietal to the next. If your labels are the same size, keep embellishments away from any varietal specific information – like the blend or romance copy – to save on tooling costs. Much like the vintage suggestions above, it will save you money if you only need one emboss and foil die across multiple varietals.
3. Group the same size labels together on one order. This may be difficult – since the alcohol or blends may not be confirmed early enough to order labels in advance – but when possible, grouping labels of the same size and paper together on one order will significantly reduce costs.
4. It’s better to over-order than under-order labels. While it is good to be environmentally conscious and order as precisely as possible, it is troubling when a customer tells us they didn’t order enough labels and need to run a few hundred more. Going back to press with a small label run can be extremely costly and requires more set up material to be used. While we can’t foresee every situation that arises, it doesn’t hurt to have extra labels on hand. Extras can always be used for marketing, case labels, or applied to gift bags in your tasting room.
5. Involve your printer in the design process as early as possible. The print industry is constantly looking for ways to improve processes and develop innovations for customers, but it’s hard to keep up with all of them. It’s possible there is an innovation you have not heard about yet that would be perfect for your design. Therefore, involve your printer in the design process to provide you and your designer insights on the best way to print your label and achieve the look you want.
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