embossing and debossing
We help clients and designers select aesthetic elements to create labels that best represent their brand strategy and sell products. By carefully combining complementary elements like base label substrates (papers, foils, and films), refined printing, embossing, debossing, foiling, and spot varnishing, we help you present a work of art that attracts consumers.
What is emboss and deboss?
Applying embossing to labels is the art of pushing or punching specified elements on the label base stock as high up as the paper fibers will allow. Conversely, applying debossing to labels is the art of pushing specified elements of the base stock down as far as possible, without compromising the label liner. The best results demand the right equipment, processes, care, and expertise that our team can deliver.
How it can work for your brand
Labels with well executed embossing and/or debossing can increase the perceived value of products and increase sales. Labels with well-placed embossing helps packaging rise above competitive products and stand out on the shelf.
From our Napa, California label production facility, we help clients select where to position embossing on their label graphics for maximum impact. In particular, we find that embossing, coupled with special high intensity spot gloss varnish or foil stamping, delivers a dramatic look that attracts consumer’s attention. Once noticed and handled, the tactile appeal of embossing helps create the higher perceived value.
print TECHNOLOGIES for all project sizes
To increase quality while decreasing costs for small to medium quantity projects, we use flat-foiling rather than rotary-foiling methods. Though we use the highest quality brass foiling dies, they are less expensive than rotary embossing dies. Additionally, flat foiling delivers superior embossing quality for projects that require multilevel and sculptured effects.
For high quantity brands and projects, we offer rotary technology and high speed flatbed foiling and embossing on world class Flexo and Offset printing presses. Rotary methods remain the optimum low cost embossing solution for large quantity projects.
Want to discuss which approach will best meet your goals? Give us a call and we would be happy to answer any questions.