Graphics prep guide

Art file specs

Indicate Software:

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • If your art is created in another program please contact your account manager

Indicate Media:

  • Email
  • CD, DVD, USB thumb-drive
  • FTP Site (call for login details). Note: Please compress (zip) all artwork for a single file upload

File prep required component check list:

  • PMS colors should be identified
  • Size of artwork matches size on estimate
  • Bleed is extended 1/16" beyond die cut
  • Fonts included or text turned into outlines
  • All support/linked files included
  • Scans are 300 dpi at 100% print size
  • Bit-mapped line art is 600 dpi at 100% print size

Helpful printing and foiling guidelines:

  • Keep borders and type at least 1/16" inset from die-cut edge (Gutter)
  • Use Pantone Process swatches to help color matching
  • For digital printing, convert all Pantone callouts to CMYK equivalents
  • Elements with fine detail may fill in when foiled
  • Set up one item per document
  • Avoid ganging multiple items on one page.
  • Save file names relative to item content (i.e. NVP_2002_Chardonnay.eps)
  • Consider foil and embossing elements to remain common from year to year
  • Keep all line weights greater than .35pt

Questions? Don’t hesitate to ask. We are here to help you and your project succeed.